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華熙生物科技股份有限公司專項命題類賽|大學生時尚設計盛典

華熙生物科技股份有限公司專項命題類賽|大學生時尚設計盛典

時間:2020.11.10-2021.04.10 8227

大賽簡介

I. Company profile

Huaxi Biotechnologyis a well-known biotechnology company and bioactive materials company. It focuses on polysaccharides and amino acids that help human health, and is committed to bringing a healthy, beautiful and happy new life experience to humans.

華熙生物是一家知名的生物科技公司和生物活性材料公司,聚焦有助于人類健康的多糖類和氨基酸類物質,致力于為人類帶來健康、美麗、快樂的生命新體驗。

The company is a hyaluronic acid industrial chain platform company integrating R & D, production and sales. Microbial fermentation production of hyaluronic acid is in an advantageous position. Relying on two major technology platforms of microbial fermentation and cross-linking, the company has established a full industrial chain business system of bioactive materials from raw materials to medical end products, functional skin care products, and food, serving the global manufacturing of pharmaceuticals, cosmetics, and food. Enterprises, medical institutions and end users.

公司是集研發、生產和銷售于一體的透明質酸全產業鏈平臺公司,微生物發酵生產透明質酸技術處于優勢地位。公司憑借微生物發酵和交聯兩大技術平臺,建立了生物活性材料從原料到醫療終端產品、功能性護膚品、食品的全產業鏈業務體系,服務于全球的醫藥、化妝品、食品等領域的制造企業、醫療機構及終端用戶。

For a long time, Huaxi Bio believes that the vitality of the company comes from continuous innovation and continuous profitability. By establishing the core position of the company in the industrial chain, supply chain and value chain, it guarantees the realization of the medium and long-term strategic goals. Through the two core technology platforms of microbial fermentation and cross-linking, relying on the company's scientific and technological capabilities and product strength, it is committed to becoming the industry standard setter and leader; relying on the company's market power, it has become a key link in the control chain of the supply chain. Relying on the company's scientific and technological power, product power, and market power to build corporate competitiveness and become the core hub for optimal resource allocation on the value chain.

一直以來,華熙生物堅信企業的生命力來源于持續不斷的創新能力和持續不斷的盈利能力,通過在產業鏈、供應鏈、價值鏈上確立企業核心地位,保證中長期戰略目標的實現。通過微生物發酵和交聯兩大核心技術平臺,依靠公司的科技力和產品力,致力成為行業標準的制定者和引領者;依靠公司的市場力,成為在供應鏈上構建控制中間環節的關鍵紐帶;依靠公司的科技力、產品力、市場力打造企業競爭力,成為價值鏈上資源優化配置的核心樞紐。

Technology and innovation are the guarantee for the healthy development of Huaxi Biological, as well as the new momentum for the company's rapid development. In the past 20 years, Huaxi Biological has insisted on building its brand power with scientific and technological strength, and actively strengthened its technological innovation strength. On November 6, 2019, Huaxi Biological successfully landed in the science and technology creation edition, and opened a new chapter in innovation and development!

科技與創新是華熙生物健康發展的保障,也是公司快速發展的新動能。20年來,華熙生物堅持以科技力打造品牌力,積極強化品牌科技創新實力。2019年11月6日,華熙生物成功登陸科創版,開啟創新發展新篇章!

In the future, Huaxi Biological will continue to build corporate competitiveness with technology, product and market power as its core, and use core biotechnology to develop better bioactive material and its related end products to make it more suitable for humans. The healthy and beautiful life of China has played a greater role in making good products that make Chinese confident and become a good company that the world respects.

未來,華熙生物將持續不斷打造以科技力、產品力、市場力為核心的企業競爭力,利用核心生物技術,研制開發出更優質的生物活性物質原料及其相關終端產品,使其對人的生命健康美麗發揮更大功效,做出讓中國人自信的好產品,成為讓世界尊敬的好企業。



Special proposition one


二、專項命題

Proposition unit: Huaxi Biotechnology limited liability company

Product name: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid 30 sticks

命題單位:華熙生物科技股份有限公司

產品名稱:潤百顏水光盈透保濕次拋原液30支


/

Brand Tonality: Biotechnology Skin Care

品牌調性:生物科技護膚

Brand introduction: Runbaiyan series of skin care products, relying on Huaxi Bio's research strength of more than 20 years of hyaluronic acid, based on hyaluronic acid, using HA + biological skin rejuvenation technology, so that the active ingredients and hyaluronic acid synergistic effect, according to different skin problems, hierarchical care, Committed to providing accurate skin solutions for every beauty. The product pays attention to reliable and efficient characteristics. With fragrance-free, pigment-free and preservative-free products, it has been recognized and loved by many dermatologists.

品牌介紹:潤百顏系列護膚品,依托華熙生物專注玻尿酸20余年的科研實力,以玻尿酸為基調,采用HA+生物活膚技術,讓活性成分與玻尿酸協同作用,針對不同肌膚問題,分級呵護,致力于為每位美者提供精準肌膚解決方案。產品注重可靠、高效的特性,以無香精、無色素、無防腐劑的產品,獲得眾多皮膚醫學專家的認可與喜愛。

Product introduction: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is a popular new product of Runbaiyan brand, also known as water light bullet essence, using B · F · S aseptic filling technology, 0 additions, 0 anti-corrosion, fresh strength. The ratio of three core ingredients, gold, solves the three major skin problems of dryness, roughness, and dullness. Extravagantly adds Huaxi's patented ingredient Nano HA (also called miniHA), and adds licorice to the synergy effect of whitening gold Bright and moist; Add resurrection grass extract, synergistically lock water, achieve water hydration and lock water micro-circulation, moisturizing and hydrating, smooth and delicate, bright and uniform.

產品介紹:潤百顏水光盈透保濕次拋原液為潤百顏品牌人氣新品,又稱為“水光彈精華”,采用B·F·S無菌灌裝技術,0添加、0防腐、鮮活實力。三種核心成分黃金配比,解決干燥、粗糙、黯黃三大肌膚問題,奢量添加華熙生物專利成分納諾HA(又叫miniHA),添加光甘草定這一“美白黃金”協同功效,亮澤潤透; 添加復活草提取物,協同鎖水,達到“補水鎖水“微循環 ,保濕補水、光滑細嫩、煥采勻亮。

Product selling point: water! bright! through! Like the effect of water light needle!

產品賣點:水!亮!透!如同水光針的效果!

Purchase method: Uniform Youzan purchase (internal exclusive price)

購買方式:統一有贊小程序購買(內部專屬價)

width=200

30 sets of water-transmitting and moisturizing secondary throwing stock solution, scan code to buy 239.6 yuan

水光盈透保濕次拋原液30支,掃碼購買239.6元



Communication \ Marketing Purpose:

1. Strengthen the brand image of Runbaiyan Biotechnology skin care positioning, and establish a popular new product-the water-light translucent moisturizing secondary polishing liquid-the professional image of the domestic gold-water treatment standard.

2. Carry forward the spirit of supporting domestic products, and let the whole world come together to experience the progress of China's science and technology.

3. Extending from product benefits to emotional benefits, arousing consumer resonance and improving brand favorability.

傳播\營銷目的:

1.強化潤百顏生物科技護膚定位的品牌形象,樹立人氣新品-水光盈透保濕次拋原液——國內水光治療的金標準的專業形象。

2.弘揚支持國貨精神,讓全世界都一起來感受中國科技的進步,不僅高顏值而且高品質,打造國人心目中的“國貨之光”。

3.從產品利益延伸到情感利益,引發消費者共鳴,提升品牌好感度。



Suggested inclusion

1. The work requires originality, encourages innovation, and rejects vulgarity.

2. The work must reflect the Runbaiyan brand logo, combined with the Runbaiyan brand / product attributes, and conform to the post-90 / 95/00 aesthetics.

3. The product picture should be reflected in the work, and product features should be added according to the content of the work.



建議列入事項

1.作品要求原創、鼓勵創新、拒絕低俗。

2.作品必須體現潤百顏品牌logo,結合潤百顏品牌/產品屬性創作,符合90/95/00后審美。

3.作品中需體現產品畫面,根據作品內容添加產品特寫。

The proposition requires that:

Around the theme: 'The brilliance of national products  ' (can diverge thinking, but need to be centered around the water light bullet essence can also be combined with the three core ingredients to create)


作品要求

命題要求闡述:

圍繞主題: '國貨之光潤百顏'(可發散思維,但需圍繞“水光彈精華”也可結合三大核心成分進行創作)


1. Proposition category: [Fashion Micro Video]

1、命題類別:【時尚微視頻】

Creation in China is already a topic of worldwide concern. Whether it is an unforgettable old Chinese product or a rising new Chinese product, they are gradually moving towards the center of the world, letting the whole world experience the power of Chinese technology and skin care.

(The video format requires vertical format shooting, and the work time must be no less than 60s)

“中國創造”已經是世界關注的話題。不論是難忘的國貨老字號還是正在興起的國貨新秀,都在逐漸走向世界中心,讓全世界都一起來感受中國科技護膚的力量。

(視頻格式要求豎版形式拍攝,作品時間要求必須不少于60s)

Reference direction 1: Creative short video

In the form of sitcoms or brain holes, the creative expression of brand or product characteristics. The format can be live shooting, hand-painting, animation, mixed material cutting, etc. It can be targeted at the young vibrato communication platform and creatively create exclusive communication content, which can quickly attract attention in a short period of time and enhance users' impression of the product And favorability.

參考方向1:創意短視頻

情景短劇或腦洞短劇等形式,創意化表現出品牌或產品的特性。形式可以是真人實拍、手繪、動畫、素材混剪等不限,可針對抖音年輕化傳播平臺,創意制作專屬傳播內容,能在較短的時長內快速引發關注,增強用戶對產品的印象和好感度。

Reference Direction 2: Product Efficacy

For Runbaiyan Water Bright Translucent Moisturizing Sub-Polish Water! bright! through! Efficacy selling points, clearly expressing contemporary women's aspirations for skin, launching interesting and creative videos, and creating video videos based on current social hot topics, thereby improving product awareness and memory points.

參考方向2:產品功效篇

針對潤百顏水光盈透保濕次拋原液的水!亮!透!功效賣點,明確表達當代女性對肌膚的訴求,開展有趣、創意視頻,結合當下社會熱度話題進行視頻創作,從而提升產品的認知度和記憶點。


2. Proposition category: [Fashion Photography]

2、命題類別:【時尚攝影類】

The creation of Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is designed to be vivid and easy to spread, and can be widely used in various media platforms.

針對潤百顏水光盈透保濕次拋原液產品來進行創作,希望生動易傳播,能夠被廣泛運用于各種媒體平臺。

Reference Direction 1: Brand Art Visual Photo

Around the pure people / landscapes / objects, shoot artistic artistic pictures that can express the beauty of the face.

參考方向1:品牌藝術視覺照

圍繞著純凈的“人/景/物”,拍攝出能夠表現潤百顏的藝術意境照。

Reference direction 2: Product scene posing

Combining brand tonal shooting to create creative and good-looking products.

參考方向2:產品場景擺拍照

結合品牌調性拍攝創作出有創意、觀感好的產品擺拍照。

Reference direction 3: Emotional communication poster

Starting from the brand concept, it has insight into women and daily life scenarios, and creates a series of communication posters for communicating with female users.

參考方向3:情感溝通海報

從品牌理念出發,洞察女性和日常生活場景,創作一系列用于和女性用戶溝通的溝通海報。


3. Proposition category: [Fashion pattern category]

3、命題類別:【時尚圖案類】

It is in line with the theme of brand tone and proposition, which is convenient for online communication and can arouse social attention and discussion. The form can be unlimited, such as graphic design and hand-painted painting. It must have a storyline, perspective, and diffusion.

Reference direction: Graphic design

Starting from the brand concept, insight into women and daily life scenes, expressing Runbaiyan's support for women's emotions, reflecting the power of women, reflecting the young people's pursuit of beauty, and conceiving fashion patterns with storylines, perspectives and diffusion.

符合品牌調性、命題主題,便于網絡傳播,能夠引發社會關注和討論。形式可以是平面設計、手工繪畫等不限,一定要有故事情節、有觀點、有擴散力。

參考方向:平面設計

從品牌理念出發,洞察女性和日常生活場景,表達出潤百顏對女性情感的支持,體現女性力量,體現年輕人對美的追求,構思出有故事情節、有觀點、有擴散力的時尚圖案。

Brand logo:

品牌logo:

width=800



參賽要求

1. The overall style of the entries is stylish and modern, with strong innovation, artistry, and fashion. It must not involve political, pornographic, violent, discriminatory content, and must not violate the provisions of the laws and regulations of the People's Republic of China.

2. All entries are suggested to be works after July 1, 2019, and must be original. Participants shall bear the legal consequences due to plagiarism and plagiarism of other people ’s intellectual property rights or copyright disputes. The work must not be submitted for multiple submissions. The organizing committee has the rights to print, publish, publicize and use the pictures of the entries.

3. Contestants should pay attention to the news of the progress of the competition issued by the competition official, and keep the mobile phone unblocked, so that the staff can communicate and communicate the competition information.

1.參賽作品整體風格時尚現代,具有較強的創新性、藝術性、時尚性,不能涉及政治、色情、暴力、歧視性內容,不得違反中華人民共和國法律法規的各項條款。

2.所有參賽作品建議為2019年7月1日之后作品,必須為原創,因抄襲和剽竊他人作品發生知識產權或版權糾紛等由參賽者承擔法律后果。作品不得一稿多投,組委會對參賽作品圖片擁有印刷、出版、宣傳使用等權利。

3.參賽選手請及時關注大賽官方所發出的比賽進程消息,并保持手機暢通,以便工作人員對參賽信息的傳達和溝通。

Registration and Contact Information

Participants will submit high-resolution photos and micro-video links of the entries on the competition's official website for online registration of works, fill in relevant information as required, and wait for background approval after submission. The submission period is from  November 10, 2020 to April 10, 2021.


大賽流程

1、2020.11.10-2021.4.10 賽事發布、稿件征集、校園推廣、學生創作、教師指導

2、2021.4中旬 大賽初評、網絡投票

3、2021.5上旬 大賽終評

4、2021.5.10前 獲獎作品郵寄(寄件日期為準)

5、2021.5月下旬 盛典晚會(如因不可抗因素由線下改為線上)

CompetitionProcess

1.Event release, manuscript collection, campus promotion, student creation, teacher guidance: November 10th, 2020-April 10th, 2021

2.Contest preliminary evaluation, online voting: In the mid of April, 2021

3.Final evaluation: In late of May 10th, 2020

4.Mailing of winning works (the date of delivery shall prevail): before May 10th, 2020

5.Gala: Late May, 2021 (Such as changing from offline to online due to force majeure)

獎項設置

獎項設置

1. Hua Xi Biology Special Proposition Design Award 3 (39800 Study Abroad)

(1 person for fashion micro video class, 1 person for fashion photography class, 1 person for fashion pattern class)

1.“華熙生物”專項命題設計大獎3人 (39800海外游學)

(時尚微視頻類1人、時尚攝影類1人、時尚圖案類1人)

2. Awards for each event category:

(1) Fashion photography:

Runbaiyan Best Visual Effects Award (1 person, bonus: 8000 yuan)

Runbaiyan Best Fashion Creative Award (1 person, bonus: 8000 yuan)

Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)

2.各賽事類別獎項設置:

1)時尚攝影類:

潤百顏最佳視覺效果獎(1人、獎金:8000元)

潤百顏最佳時尚創意獎(1人、獎金:8000元)

潤百顏最具商業價值獎(1人、獎金:8000元)

(2) Fashion patterns:

Runbaiyan Best Brand Design Award (1 person, bonus: 8000 yuan)

Runbaiyan Best Fashion Creative Award (1 person, bonus: 8000 yuan)

Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)

2)時尚圖案類:

潤百顏最佳品牌設計獎(1人、獎金:8000元)

潤百顏最佳時尚創意獎(1人、獎金:8000元)

潤百顏最具商業價值獎(1人、獎金:8000元)

(3) Fashion micro video category:

Runbaiyan Best Internet Popularity Award (1 person, bonus: 8000 yuan)

Runbaiyan Best Video Creative Award (1 person, prize: 8000 yuan)

Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)

3)時尚微視頻類:

潤百顏最佳網絡人氣獎(1人、獎金:8000元)

潤百顏最佳視頻創意獎(1人、獎金:8000元)

潤百顏最具商業價值獎(1人、獎金:8000元)

以上所有獎項皆有獲獎證書,具體獎項設計和獲獎名額,會根據各類參賽類型人數適時調整。

聯系方式

參賽選手將參賽作品高清照片、微視頻鏈接在大賽官網進行作品線上報名,并按要求填寫相關信息,提交后等待后臺審核通過。投稿時間為2020年11月10日-2021年4月10日。

From April 10-April 30, 2021, the first and final evaluation stages will be based on the combination of Internet voting + expert review.

2021年4月10日——4月30日,為初評與終評階段,將按“網絡投票+專家評審”相結合的形式評出獲獎的作品。

Competition official website: http://sssd2020.cfw.cn

大賽官網:http://sssd2020.cfw.cn

Contacts: Teacher Lan (0316-3380072), Teacher Zhang (0316-3092020)

聯系人:蘭老師(0316-3380072)、張老師(0316-3092020)

Official website question consultation hotline: 0579-89173025

官網問題咨詢熱線:0579-89173025

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